Charlotte Ljung is a strategic and creative consultancy agency operating across a variety of sectors including hospitality, retail and consumer goods combining skills within strategy, design, marketing & communications and operations.
Specialized in guiding companies and brands through every stage of the strategic and creative journey, offering end-to-end solutions - from ideation to execution.
Whether targeted expertise in a specific phase - strategy, design, or execution - or a comprehensive, full-service approach, focus remains on elevating brands and experiences at every stage.
Examples of Scopes of Work
Market and competitive analysis, paired with workshops and briefing sessions for large international luxury hospitality group and hotel chain.
Marketing strategy development for a consumer goods (design) company in a turnaround situation (approx. EUR 60m turnover).
Commercial concept development and stakeholder alignment for a mid-size hotel (150 rooms), including setting foundation for operational investments and CAPEX planning, alongside equity and growth capital strategy and execution.
Brand identity and visual direction for a small-size design hotel, spanning from customer journey design, digital marketing funnel, PR, communications to guest retention, testimonials and after-sales.