Charlotte Ljung is a consultancy operating across the retail sector, consumer goods and hospitality combining strategy, business operations, marketing as well as design & communication.
Specialized in guiding companies and organizations through every stage of the strategic and operational journey, offering end-to-end solutions - from ideation to execution.
Whether targeted expertise in a specific phase - strategy or execution - or a comprehensive, full-service approach, focus remains on elevating brands and experiences at every stage.
Examples of Scopes of Work
Commercial market and competitive analysis, paired with workshops and briefing sessions for large international retail and hospitality group.
Retail and marketing strategy development for a consumer goods company in a turnaround situation (approx. EUR 60m turnover).
Commercial concept development for a large-scale, mixed-use real estate owner, integrating retail strategy, placemaking, tenant mix, brand positioning with long-term values across retail, office and public spaces.
Commercial concept development and stakeholder alignment for a mid-size hotel (150 rooms), including establishing foundation for operational investments and CAPEX planning, alongside equity and growth capital strategy and execution.
Brand identity and visual direction for a small-size design hotel, spanning from customer journey design, digital marketing funnel, PR, communications to guest retention, testimonials and after-sales.